Franchising your Business for Increased Earning Potential

Franchising is an agreement or license between two legally independent parties; a franchisor, who establishes the brand’s trademark and business system, and a franchisee, who does business under the franchisor’s name and system.

Franchising is an excellent way of expanding a business that is already successful. This business model allows businesses to branch out and grow, whilst providing entrepreneurs and smaller business owners with an opportunity to run their own operations, with the help and support of a larger organisation that possesses a proven formula for success. This is because franchises have an established brand and reputation that attracts customers and builds trust. Franchisees in this way, benefit from the marketing and advertising efforts of the franchisor, leading to higher sales and customer loyalty

By buying into a franchise, franchisees gain access to an established business model that has been tried and tested. This means that franchisees save time and money by avoiding mistakes that new business owners often make, as well as benefit from the franchisor’s experience in running successful businesses.

The growth of franchising options in Africa increases business opportunities, and moreover, increases opportunities for entrepreneurs to align franchises with their interests and options to franchise their own brands, products, and services for expansion and increased profit margins.

Advantages of Franchising your Business

On-going business support;
Motivated partners;
Reduced risk of failure;
Market expertise and guidance;
Brand recognition and loyalty;
Increased buying power;
Higher profits; with several
Opportunities for growth.

Key Industries for Franchising include:

Agricultural, mining, manufacturing, and industrial services;
Building office and home services;
Fast food and restaurants;
Health, beauty, and body culture; and
The retail and direct marketing services sector.

Franchising remains a viable option for South African entrepreneurs that wish to generate income and create job opportunities. Whether you are a franchisor or a prospective franchisee, franchising is a highly profitable business model to consider.