Marketing Planning for Franchises

Franchise marketing is the promotion of a larger brand, helping to drive awareness and revenue to the individual businesses that support the larger franchise. Marketing planning for franchises is important because it assists franchisors to build and maintain the reputation of the brand, whilst also helping franchisees generate leads and grow their businesses. A franchise marketing plan may include brand awareness campaigns and messaging that will help to unify the larger brand identity of the franchise. As a result, all parties involved benefit from these marketing efforts.

Whether through social media, digital marketing, search engine optimisation (SEO), or email marketing, franchise marketing builds brand awareness and ultimately bolsters the profile of local businesses that use the franchised brand. Franchise marketing is essential for franchisors and franchisees to attract new customers and clients and maintain existing ones.

In essence, a franchise marketing plan is a document that outlines the marketing strategies a franchise will use to promote its products or services. This plan should be comprehensive and provide a clear roadmap for achieving the franchise’s marketing objectives.

Franchisors are responsible for developing coherent marketing strategies, involving multiple channels across several franchise locations – all the while maintaining a consistent brand identity. To successfully coordinate a marketing strategy with so many moving parts, you’ll need a comprehensive franchise marketing plan…and Franchise Administration can assist with this development!

The franchise marketing plan defines who you want to target, how you want to target them, and how you will measure success. It also details how your franchisees should tailour their marketing activities to local markets while ensuring that messaging and tactics align with your brand identity.

Key Points on Successful Marketing Planning for Franchises:

• Specify your marketing objectives;
• Define your target audience segments;
• Create a consistent brand playbook for your franchisees to follow;
• Prioritise marketing channels for each audience segment and franchise location;
• Prepare content ahead of the campaign launch;
• Automate content publication;
• Review each franchisee’s content to ensure that it is unique and market-optimised;
• Encourage franchisees to capitalise on content trends; and finally
• Evaluate analytics to fine-tune your marketing tactics.

For professional assistance on marketing planning for franchises – Contact Us!