Psychometric Testing for Franchisee Selection

Selecting a new franchisee can be a big risk for a franchise. To combat this risk, franchisors use psychometric tests to conduct meaningful and structured selection interviews. These tests also help potential franchisees to gain insight on their competency match compared to the ideal franchisee competency profile. Franchise Administration can assist with psychometric testing for franchisee selection, making the process easier for both the franchisor and franchisee.

Psychometric testing provides an objective method to measure the potential ability of candidates to perform well in a job role. These tests reveal information to help prospective franchisees and franchisors make more informed, and successful, decisions, resulting in an effective franchisee that will grow the business.

Psychometric tests measure a range of skills from cognitive abilities, knowledge, to assessing your personality. From a candidate’s response to psychometric testing, franchisors can predict valuable insights such as job performance, competence, and motivations. There are two general types of psychometric tests; ability tests and personality tests. The four main test groupings or categories include; aptitude, behaviour, personality, and emotional intelligence.

The Objectives of Psychometric Testing for Franchisee Selection Include:

Identify abilities, aptitudes, competencies, values, traits, likes, and dislikes;
Detect potentials and limitations;
Screen the most suitable candidates and those who best fit the culture and philosophy of the franchise brand;
Know in advance performance and behavioural patterns; and
Distinguish the outstanding competencies of each potential franchisee.

While aptitude tests measure cognitive abilities, behaviour testing will look at how a franchisee candidate acts or communicates. Personality testing explores the candidates traits and how they might fit with their particular role as a franchisee. Emotional intelligence is measured through a set of tests to assess various emotional traits related to well-being, self-control, emotionality, and sociability.

Effective psychometric testing and assessment, will provide a detailed picture of an individual’s strengths, weaknesses, motivations, working style, and preferred work environment. By considering the interaction between many different facets of an individual’s personality, their abilities, personal style, and ideal working environment, we can predict how they are likely to perform as a franchisee.