Scaling Your Franchise
Your franchise marketing strategy defines who your target market is, how you want to target them, and how you will measure success. It also details how your franchisees should tailor their marketing activities to local markets, whilst ensuring that communications and tactics align with your brand identity.
Our franchise marketing plans will outline the specific marketing activities and budget allocations we recommend you take to generate leads, as well as the steps you will need to take to implement these marketing activities. The Franchise Administration team possesses specialised knowledge to develop effective franchise marketing materials.
Our Marketing Plans cover the following areas:
- Digital marketing (including search engines, social media, third party websites);
- Direct marketing;
- Print publications;
- Public relations;
- Trade shows; and the
- Utilisation of brokers and other referral sources.
Franchise Administrations Marketing Plans also include specific recommendations as to:
- Media mix;
- Lead tracking; and
- Targeted advertising effectiveness rates.